Gift Card Programs

Gift Card

With this program, plastic cards replace paper gift certificates. This plastic card is tailored specifically to the merchant using a customized logo and design. The consumer purchases the gift card using cash, check or credit card. The amount of the “gift” value is loaded and stored on the host data-base by swiping a magnetic striped card through a Valutec POS terminal. The card may be used multiple times and is reloadable by the consumer.

Loyalty Card

Merchants gain the ability to track and reward loyal customers. The card is used to track aspects of a consumer’s loyalty to the merchant. This tracking could include number of visits, amount of purchases over a period of time, a combination of these or other similar customizable concepts. This program provides merchants with an effective tool for increasing store traffic, sales and loyalty by identifying those customers who provide the greatest store patronage.

Stored Value

This program is similar to the gift card program with the exception of the marketing emphasis. With stored value program, the emphasis is placed on an individual purchaser. The consumer purchases value today that will be redeemed at a future date. This is usually in conjunction with marketing or rewards program. This promotes customer loyalty by enhancing future visits to redeem value from the prepaid card.